Formal Education
Lamar University, B.S. Home Economics Education and Clothing & Textiles
Texas Tech University, M.S. Home Economics Education, minor in Clothing & Textiles
Texas Woman’s University, Ph.D. Merchandising, minors in Marketing & Broadcast Production

Professional Memberships
American Colelgiate Retailing Association
National Retail Federation
National Grocers Association Food Industry University Coalition
South Plains Food Bank Advisory Board

Areas of Expertise
Consumer and marketing research; Focus groups, Consumer surveys; Organic foods; Farmer’s markets; Re-imaging and merchandising; Experimental retailing